José Manuel Diogo. Informacion Capital. CEO & Founder
What if you could make your workforce twice innovative, boost its performance, productivity and profitability by just snapping your fingers? The solution is closer than you think.
Worlds wealth would double at the blink of an eye is women were fully integrated in economy. Why’s that? The explanation is biological. Wealth is generated together by complementarity and diversity.
There’s a massive innovation dividend hiding under our noses. Around the world, organizations with more women in leadership innovate and deliver better financial performance and communities, companies and countries that are more inclusive do better.
Credit Suisse Research Institute conducted a study of 3000 companies from 40 countries over nine years showed that companies with more women in senior roles was linked to higher stock market returns and superior corporate profitability.
“Gentlemen, the struggle for women integration it must be ours.”
In the light of the evidence, it is impossible to understand why the struggle for the inclusion of women is mainly fought by women. As if inclusion were only good for them.
That’s why the discussion of the role of women in society around arguments such as quotas and parity is not only a meaningless thing: it is also a stupid one. Because it constrains women, weakens men and costs a lot of money to the whole society.
That’s what organizations like the Male Feminists and the Male Champions are already doing. Groups of men who have realized that fighting for women’s rights is fighting for their own interests. For the interest of all.
But for CEOs who live in corporate glass cages to understand this, they would have to discuss online payments with Maria Luisa Aldim, open innovation with Andreia Madeira, and entrepreneurship with Ana Rita Coração .
When the inclusion problem is solved with a statistical rule – one in three has to be a woman – it will not work. Also because we are also saying that two men will be.
But statistics have never been an exact science, and every woman who, with merit, sensitivity and common sense, makes every idea, project, company, party, organization, and family a better world, must always have place.